⚠ Recommended
Your Origin Story
We have your bio, but not the deeper "why." This is the emotional heart of your brand.
Hello, Nicole 🌿
Your brand kit is 72% complete. We've done the heavy lifting — extracting signals from every page of your site, analyzing your voice, mapping your services, and identifying both of your brand entities. Now we need your voice on a few things only you can answer.
These fields take about 10–15 minutes to fill in. When you're done, hit Save & Download JSON — that file comes back to us and unlocks the final brand kit.
3
Blocking Gaps
6
Recommended
3
Optional
28
Already Extracted
🚫 Blocking — Must Complete
Logo & Visual Files
Your logo appears on the site as a compressed JPEG. We need the original source files to build at any scale — print, web, social, or signage.
Logo Source FilesSVG, AI, EPS, or high-res PNG with transparent background
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Without vector files, the redesign cannot produce print-quality assets, favicons, or scalable versions. If you only have a JPG, that's okay — just share it and we'll note the limitation.
📎 Send your logo files to: nicole@yoursoulsmedicine.com
Or describe what you have below:
Does a text-only "Soul Medicine" wordmark exist?Separate from your circular logo image
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Yes — I have it
No — my designer might
No — only the circular logo
I'd like one created
🚫 Blocking — Must Complete
Brand Colors
Wix compiles CSS dynamically so we can't reliably extract your exact colors. We've inferred a palette — confirm what's right or override with your official hex codes.
Do our inferred colors feel right?Our proposed palette below — confirm, adjust, or replace
INFERRED — needs confirmation
We inferred these from your site imagery and the chakra-resonant aesthetic of your healing practice. They may not match your actual Wix settings.
Primary Accent
Sacred Gold (inferred)
Background
Deep Night (inferred)
Text / Light
Warm Linen (inferred)
Supporting 1
Spirit Lavender (inferred)
Do you have official brand color codes anywhere?From a designer file, brand guide, or Wix editor
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Yes — I know my hex codes
Yes — in my Wix editor
My designer has them
No official codes — inferred is fine
🚫 Blocking — Must Complete
Redesign Goals
Only you know what this redesign needs to accomplish. Be as honest as you like — there are no wrong answers.
What do you love about your current site?Things worth preserving
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What frustrates you about it?What feels off, outdated, or not quite you
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What do you want the new site to DO for you?Outcomes, not features
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How should it FEEL when someone lands on your new site?3–5 feeling words
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Soul Medicine Mobile connection — should the redesign reference your nonprofit?
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You have a beautiful dual-brand story — private practice + community nonprofit. Many practitioners keep these fully separate; others weave them together. What feels right to you?
Yes — prominently, tell the full story
Yes — subtle mention / footer link
Keep them fully separate
I'm not sure — let's discuss
⚠ Recommended
Your Ideal Client
We've inferred two personas from your copy. Tell us who you most want to reach.
Describe your ideal 1:1 clientWho are they? What are they going through?
INFERRED — we guessed "Woman, 28–55, Bay Area, burnout/grief"
Who do you NOT want to attract?Optional but clarifying
⚠ Recommended
Typography
Check your Wix editor (Design → Theme Manager → Fonts) and confirm what fonts you're actually using.
Heading / Display FontYour Wix "Heading" or "Display" font name
INFERRED — we guessed Cormorant Garamond or Playfair
Body / Paragraph FontThe font used for most text
INFERRED — we guessed DM Sans or Raleway
Are your fonts Google Fonts, Wix fonts, or purchased?Affects licensing in redesign
Google Fonts (free)
Wix built-in
Purchased/licensed
Not sure
⚠ Recommended
Photography Direction
What should future photos of you and your work feel like?
Mood of photography
Why did you start Soul Medicine?The moment, experience, or realization that led to this
Your SMM nonprofit site shares: "Soul Medicine Mobile was born from my own healing journey and the people I've supported along the way. I struggled with depression for years..." — this depth is powerful. Would you want any of this on your private practice site?
How much of your personal journey do you want to share on the private practice site?
Full vulnerability — all of it
Selective — some depth, thoughtfully chosen
Minimal — professional bio only
Keep what's there now
⚠ Recommended
Brand Values
These anchor your copy and help anyone speaking for your brand sound like you.
Your 3–5 core brand values
INFERRED — we guessed: Safety, Integration, Sovereignty, Transformation, Compassion
Do any of those feel right? Feel free to replace, add, or rephrase.
⚠ Recommended
Your Testimonials
We could only extract 1 of your 10 testimonials (Wix carousels aren't fully crawlable). Please paste the others here.
All testimonialsName (first name + last initial) + their quote
Already extracted: "I had such a life changing experience working with Nicole..." — Maureen D.
Optional — Helpful
Content Boundaries
Topics, words, or associations you want to avoidWhat should never appear on your sites
Optional — Helpful
Future Services
Services or offerings you're planning but haven't launched yet
Optional — Helpful
Domains & Ecosystem
soulmedicine.cloud — what's the plan for this domain?
INFERRED — currently your agency preview server
Redirect to yoursoulsmedicine.com
Keep as separate project site
Agency use only
Not sure
Anything else about your ecosystem we should know?
How does this design direction feel overall?
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